Retail Technology is key both in-store & across all channels
RIS News: Macy’s applies $1billion CapEx budget to projects that will continue to build its infrastructure – including various in-store technologies, building omnichannel strategies including Buy Online Pickup InStore
Behind the scenes Macy’s is managing expenses prudently so that it can invest in its core strategies. It’s taking a more holistic view of inventory to effectively fulfill customer demand across all channels.
Both Macy’s and Bloomingdales are doing what it takes to win the customer, including delivering newness in merchandise assortment, creating excitement with terrific marketing, deploying new dimensions in technology, and helping customers find great value.