Running a successful retail business is no easy feat. You need the right products at the right price, the right location, the right presentation, the right marketing to attract your customers, and the right staff to help customers find what they like. Even if you do all of these things perfectly, the customer experience can still fall apart at the last step, checkout.
Modern customers have modern expectations for conducting transactions. They want speed, simplicity, accuracy and meaningful personalization when it matters. Efficient checkout processes are critical to retail success, impacting your sales revenue and the satisfaction of your customers.
The Challenges of Inefficient Checkout Processes
No customer wants to wait in line. You can place distractions in your checkout zone, offer wifi so customers can scroll away on their phones, but when customers see a line, the satisfaction fuse starts burning. It doesn’t matter if the cause is high demand or slow, manual checkouts, lines are a leading cause of customer frustration.
Another leading cause of customer dissatisfaction is transaction errors. Whether it’s a pricing error, an inability to apply a discount, or a problem accessing a loyalty account, transactional hiccups not only frustrate shoppers, but also often spark mistrust, causing buyers to check their receipts and make a mental note of keeping a close eye on future transactions.
The Benefits of Streamlined POSSystems
A well-integrated modern Point of Sale (POS) system tackles the challenges of inefficient sales transactions in several ways. They integrate closely with pricing and inventory control systems to minimize checkout errors, they integrate with CRM and loyalty systems to automate account credits and deals, they integrate with payment systems to speed processing, and automate time-consuming checkout processes with touchless transactions. That’s not even taking into account self-service options like POS kiosks.
These improvements not only reduce lines and wait times, which in turn improves customer satisfaction, but they also can improve your bottom line. Modern POS systems can help you check inventory on-demand when a replacement is needed at checkout, they can offer easy upsell and cross-sell opportunities, and even automated sign-up for loyalty programs.
Best of all, a modern POS system can help reduce operating and labor costs, and free up sales associates to help customers find what they need. With leading edge mobile POS and AI integration, you can even free transactions from the physical register, and provide more personalized shopping experiences for your customers.
Mainstreet’s Approach to POS >Solutions
Mainstreet specializes in the integration of POS technologies and practices to maximize the efficiency of checkout processes with our retail customers. It’s not just about deploying the latest gear, which often leads to poorly integrated systems that don’t work well together. Instead, Mainstreet focuses on solutions tailored to your retail environment, your business objectives and budget, centered around the metric of your “Effective Utilization Rate”.
Effective Utilization is a way to measure the degree to which your sales associates and POS equipment are contributing to operational efficiency and customer satisfaction. This includes equipment uptime, speed of transaction processing, and
percentage of available time spent on revenue-producing transactions. Without this measured approach to POS integration, retailers are only guessing at ROI, and lack the data needed to identify and resolve inefficiencies.
But our job doesn’t stop at integration. Because our practice is centered on Effective Utilization, we know that training and support are critical parts of the solution. We provide comprehensive training to ensure your team understands how to streamline customer transactions and maximize your POS
investment, while our product support includes 24-hour replacement for any part of your system that goes down. We’ll swap your equipment as quickly as possible and bring the non-functioning gear back to our facilities for diagnostic and repair.
Partnerships to Accelerate Your Business
Mainstreet isn’t just a POS solution provider. Our management team has vast experience in retail operations and POS technology. We’ve been providing customers with worldclass systems and support for more than 15 years, in partnership with leading technology providers like HP.
With HP, we can not only bring modern POS systems to our customers, including advanced self-service Kiosks, we can also offer critical support services like
HP Wolf Security, to ensure your transactional systems are protected from the latest cyber threats.
From procurement to integration, rollout and repair, we are a service-centered business focusing on the needs of our customers, so they can delight their customers. If you’re looking to upgrade an existing POS system, or if this is your first POS system
Contact us Today!
1-866-767-6472