Home Posts tagged "experiential retail"

Over the past few years, the National Retail Federation (NRF) has done something innovative with its annual Big Show technology conference. They curate the top retail stores to visit in NYC that offer experiential retail experiences. Attendees can check them out either through guided or self-guided tours. Imagine that. Experiencing actual retail stores as part...

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A store where you can’t buy anything? A DJ booth where you get your Samsung tablet fixed? That’s what you’ll find at Samsung 837. And more. Here’s what we discovered when during a recent client briefing with the Samsung 837 team. An immersive cultural center Samsung considers the space the creative expression of its brand...

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