Brick-and-mortar stores and restaurants need the revitalization, speed and flexibility that digital engagement provides.
The ability to push content from a remote location makes digital signage useful for multiple purposes including associate training. Along with the cost-savings of dealing with manual signs, retailers benefit from a versatile investment that can directly benefit their bottom line.
When paired with Beacons, digital signage can drive location-based content as the customer moves through the store. When paired with in-store traffic analytics, digital signage can offer special offers or promotions and help create up or cross-selling opportunities.