Vice President of Business Enablement
Thanks to our digital signage partner SignStix for their guest blog post. Great insights about how digital signage continues to transform retail and hospitality by creating an exceptional in-store shopping experience.
Retail’s digital engagement adoption continues to accelerate
Over the past few years we have seen a number of organizations invest in digital engagement technologies to meet consumer demands and fuse the gaps between online and in-store experiences. Thus, after undergoing some of the most significant changes in the sector’s history, customer-facing technology is quickly becoming the norm in retail.
With 25.9% of customers finding digital signage influential towards product purchases, digital engagement technologies will only continue to thrive in importance and retailers will need to look at ways of investing in digital strategies to stay ahead of the curve. One of the biggest trends in 2016 will be retailers’ investment in data capture technologies, which will be used to optimize and personalize their marketing messages.
Aside from leveraging brand awareness and enhancing in-store experiences, digital engagement technologies are providing organizations with the flexibility of deploying important communications within seconds. The hospitality sector is using digital signage to drive upsells, cross-sells and average purchase amounts at POS (point of sale). Using digital menu boards QSRs (quick service restaurants) are combining engaging content and impressive in-store execution to improve impulse purchases at POS.
Developed with simplicity and usability at its core, SignStix® allows retailers to drive customer engagement, leverage brand awareness, influence sales and enhance experiences.
SignStix enables digital engagement through its integration with third party technologies such as Qmatic call forwarding systems, iBeacon and POS systems. The platform is being continually developed to further its potential and provide retailers with the best possible customer experience through innovation.
SignStix® has enjoyed commercial success internationally by delivering a number of bespoke applications to the retail and hospitality industries, recently helping Dubai’s largest multi-sport retailer, Sun & Sand Sports, to provide a dynamic digital environment for customers. Occupying over 18,000 square feet in the heart of The Dubai Mall, adjacent to the Burj Khalfia, the flagship store sets a global benchmark of cutting-edge technology with its football and basketball trial zones, satisfying the customer need for interaction, engagement and real-time information.
“Digital signage will become almost old-hat – the industry is spending less time convincing the market they need digital and more time helping differentiate retailers, in particular, with enhanced digital offerings. This is exciting from a retail perspective as it offers real-world omnichannel opportunity; finally moving away from the conceptual noise the industry has been subjected to for far too long.
2016 will see some real innovation – organizations are starting to experiment a little more, and organizations like SignStix® are seeing the benefits of being part of a much wider, more collaborative ecosystem.” Said Nick Fearnley, SignStix CEO.
For more information about the powerful digital signage solutions delivered by Mainstreet and SignStix